understanding Poster
Poster is a work of art or graphic design that includes the composition drawing on paper and letters are large which contains the message – the message or informa at – public places or on public transportation . The nature of a poster is looking for the eye as hard as possible . Posters can be a means of advertising , education , propaganda , and decorations . Besides it can also be a copy of a famous work of art .
The purpose of the poster is to inform the reader about an information packed with shorter words , solid , clear and interesting . Benefits poster is for readers who want to better understand what the writer dictated poster using the words shorter and simpler .
Poster is an image on a large sheet of paper is hung or attached to the wall or other surface . Poster is a tool for mengiklannkan something , as a propaganda tool , and protest , and other purposes to convey a variety of messages . In addition , posters are also used by individuals as a means of decorating a cheap , especially for young children .
From the above two definitions , it is clear that the poster is one that has a piece of graphic art style , flow , and the trend of its own that can not be separated from an era . Therefore, the poster was made to convey the message or information , the poster will be elements in Visual Communication Design .
The characteristics of a poster :
1 . Graphic design and image composition containing the above letter -sized paper .
2 . Its application to put on the walls , public places or other flat surface with the nature of attention-seeking eyes as hard as possible .
3 . Because it is usually made ​​with poster colors and strong contrast .
4 . Concise and clear language .
5 . The text should include a picture .
6 . Can be read casually.
Terms of a poster :
1 . Using understandable language
2 . Short sentence , solid , clear and contains
3 . Also combined in the form of images
4 . Interest to be seen
5 . Materials used good , not absolute damaged , torn .
6 . Size adjusted to the mounting location and target audience .
The things that must be considered in making a poster is as follows :
1 . striking image is created in accordance with the idea to be conveyed .
2 . effective words , suggestive , and easy to remember .
3 . writing made ​​large and easy to read .
4 . posters placed in strategic places .
Principles of Design posters
1 . balance
The balance is a principle in the composition yangmenghindari biased impression over a field or space that is filled with such elements . There are two types of balance layout workable design : symmetrical design / formal and tidaksimetris / asymmetric / non – formal . □ Balance in shape and size □ □ Balance the color balance is obtained because the texture □ From all of which it is most felt is formed keseimbanganyang of the composition
2 . Chronology Read / Movement
Grooves are arranged systematically read by designers to direct ” the reader’s eye ” in the trace information , from one section to another .
3 . Emphasis / Emphasis
Emphasis can be achieved by making the title or illustration which is much more prominent than the other design elements can be achieved by urutanprioritas.Penekanan : Comparison of size □ □ background that contrasts with writing or drawing clear distinction □ □ □ Utilize empty field different types , sizes , and the color of the letters
4 . Unity / Unity
Some parts of the poster should be merged or split such information into groups . For example, the name of the building where the event should be close to alamat.Kesatuan text can be achieved by : □ Bringing some design elements stacked Created □ □ Utilize information garuis for separation and difference information □ □ Difference background color
5 . Impression / Specific Appeal
Poster designed for specific purposes by an tema.Hal is to give ” the impression ” an appropriate touch to the product , event , or layanan.Misalnya : □ Poster for women perfume should be impressed feminine , soft or decorative . □ poster to sell the truck , preferably using heavy colors , bold lettering and massive .
Types of Posters
Observers classify the type of graphic art posters becomes :
1 . Propaganda poster
2 . Poster Campaign Since the advent of democratic states leave the decision on leadership to the people , the poster is used as a tool to seek sympathy from leaders in the general election . Until now , the poster campaign is always appearing on every occasion when the election of regional heads and heads of state .
3 . Wanted Poster This poster is used to load a contest to find the criminals who are being sought state .
4 . Cheesecak poster This poster is a type of poster young children . This poster contains images usually rock stars and pop music artist .
5 . Movie Poster The movie industry is very utilizing posters to popularize his films . Until now movie posters are made using the technology and professionalism are very high because of it included a very extensive financial capabilities . Hired the best designers to create works posters to promote the film .
6 . Posters Comics comic book world Popularity peaked in the 60′s . This triggers mass production of comic posters in the 70s and above.
7 . Affirmation Poster AffirmationTujuan posters is to memotivasidengan words written on the poster . Text / motivational words typically listed on Leadership , Opportunity and others.
8 . Research and Scientific Activity Poster This poster is a type of poster commonly used among academic to promote scientific activities to be carried out .
9 . Posters in classrooms in schools in the United Utara.Ada various types of regular classroom posters made ​​, ie posters to motivate students to be kind , follow desiplin school , a poster containing teaching materials compiled debagai brief reference , multiplication tables , language recognition foreign , maps and others.
10 . Poster Art Poster artwork is an expression of the graphic design created with the purpose of ” art for art ” . It ‘s usually a creative event for students who study the field of graphic arts .
11 . Poster Community Service Community service or social compaign merupanan a kind posters , non-commercial , or not traded ( such as Cheseecage posters , movie posters , artwork posters , etc. ) , because these kind of posters are often contested by government agencies and NGOs .
12 . Commercial posters are kind of the poster may be seen where this kind saja.poster designed and manufactured as a means to promote a product and dirpoduksi certain budget in accordance with the sales promotion budget . The emergence of advertising posters that krestif able to steal the reader ‘s attention .
Criteria a good poster :
1 . Posts in the poster should be clear and legible
Posts in the poster is very useful , because the main point of delivering a message or information of a poster is from the writings and drawings . By writing clear and easy to read the message we want to convey to the target through the posters will be conveyed properly .
2 . The combination of image and text are not excessive
The main strength of a poster is a combination of text and images . Sometimes in making posters , we often get caught up with our own creative ideas . Mean heart want to make a picture and writing a nice and pretty but what happened instead of drawings and writings it becomes redundant . For example, the number of combinations of colors , blend , proportions , laying , and the quantity of images and writings make clear posters are not even able to make an impression and semarawut intricate display .
3 . Do not be selfish and just follow our taste
If we want to create a poster for the public , put our egos and tastes as good as possible , the intention is to position ourselves as a reader is not the manufacturer . That way if our position as a reader then what would we pour indirectly will follow the tastes of readers .
4 . The Right Color Combination
Try to imagine if you have a poster in white background ( FFFFFF color code ) with image and text color gray ( F8F8F8 color code ) , the result is certainly not clear . Another case when the background image is dark red ( color code 66000 ) with a combination of image or text bright yellow ( color code FFFF00 ) is definitely the result is good and interesting .